UX/UI designer & Art director

Hi! I’m Erin and I am a User Experience Designer/Art Director based in Los Angeles. I have a curiousness for people’s behavior and a passion for usability and design strategy. With a background in packaging design from the Fashion Institute of Technology, it was ingrained in me to think about the user’s entire experience- but in a tangible manner: the ease of opening the package of a perfume bottle, how well the design the of a pitcher of juice would pour, or how legible the typography and color are on a shelf are considerations I would account for in  my design approach. However, as the internet evolved and grew rapidly, it became clear to me that the digital ecosystem - especially apps, websites, and emails–weren’t always inclusive. Therefore, I decided to make the switch from packaging design to the digital space, allowing me to advocate for all types of users through my designs. I believe that equitable design can help the world be a more just and inclusive place.

I’ve led the design for business initiatives for many types of companies, from start-ups to Fortune 500 companies. By leveraging my 360-degree design experience spanning my roles in technology, packaging, and print, I’m able to apply a unique perspective on improving the end to end user experience across a variety of surfaces. I’ve also worked with an array of global demographics, allowing me to become adaptable and empathetic to consumers and users of different ages, genders, and socioeconomic statuses.

Last, but certainly not least, I enjoy mentoring and motivating a team of designers, freelancers and agencies. I consider myself a “forever student” and find it most rewarding to share any newly acquired knowledge or skills with my peers. I love fostering a safe environment with my teammates where diverse perspectives can be shared and designs can be constructively critiqued - ensuring no one is designing on an island. I am a champion for inclusivity both for the user and for every member on a team.

To comply with my non-disclosure agreements, what is shown on my personal website is narrowed to a small sample of selected work and thoughts. Please reach out for full case studies, my process, and all sorts of goodies!